Branding Bangladesh

How do we brand Bangladesh? How can we highlight our motherland's good image to the world at large? It is a million dollar question but the answer is definitely not worth million dollars.

Branding Bangladesh is not actually an overwhelming task. All we need is the right people at the right time to make things happen. We can brand Bangladesh in several different ways, some of which are discussed below.

The 'Boishakhi Mela' is a colourful event which we celebrate every year. Observance of 'Pohela Boishakh' has become very popular in Dhaka city. I think the Boishakhi festival should not be limited only to the Bengalis. It should be translated into a global festival where travellers from all around the world will have the golden and life-time opportunity to come to Bangladesh to attend this colourful festival. This event can be just like Brazil's carnival. Special package tours for tourists from all around the world can be provided. There is already a group in the popular website 'facebook' called the 'World Boishakhi Festival', which promotes the festivities to the users of the internet.

Similarly, the 'chom chom mishti' of Tangail can be branded and presented to the world community as the best sweetmeat on this planet. Sweet lovers all over will appreciate the unique taste of the dessert item.

Rajshahi silk can also be branded as the best quality of cloth material and as the world-class material to make the traditional outfit called 'Saree'.

We always label 'Dholai khal' as a source for finding stolen parts of vehicles. It is such a place where various motor parts are found at affordable prices. The notorious reputation of this place can be changed and built into the 'World's cheapest automobile manufacturing zone'.

Let's not forget the famous, 'Jinjira'. It can be branded as the '2nd China' where all sorts of raw and finished goods are made at affordable prices. Jinjira can even become an 'economic export processing zone', once the quality of the products are improved.

'Chinigura' is small grain of rice. It is distinctly scented and some even say that it is better than the 'Bashmati' rice. Chinigura can be branded as the 'world's best-scented small grain rice'.

These are only a few examples by which we can brand our motherland and boost the image of our country to the rest of the world.