differentiate Bangladesh

Okay. Here are the real facts. No matter what it takes, Bangladesh has to be the wealthiest nation in the world. Rather than asking ourselves how this will be possible, we have to tell ourselves that no matter how difficult it is we have to accomplish it. The question that haunts us is, if South Korea can, if Malaysia can and if Singapore can, then why can't we?

All we need is the right environment to start steering our nation towards prosperity. In order to do that, we must differentiate Bangladesh from other nations. Bangladesh has to be unique.

In the book 'Differentiate or Die', the author Mr Jack Trout states, “To be different is to be not the same. To be unique is to be one of its kind.”

The author also states, “Getting into the mind with a new idea or product or benefit is an enormous advantage because being first is a differentiating idea”. We have to differentiate Bangladesh to present ourselves to the world community.

Recently, Chief Adviser Dr Fakhruddin Ahmed directed the Board of Investment (BoI) to redesign its strategic plan by incorporating new ideas, practical suggestions and forward-looking proposals to enhance investment. This is a very bold step taken by the caretaker government. We need foreign direct investment (FDI) coming into Bangladesh. This will definitely boost the economy of the nation and thus boost employment.

The population of our country is around 15 crore. I must say that this is sort of a blessing even though many argue that reduction of population and family planning is a must. Our population will only be a blessing if we can use it efficiently. Bangladesh can differentiate itself from others by showing to the foreign investors that we have immense employment opportunities at affordable salaries.

We can also use the young talent of our nation in sports. It is sad to see that Bangladesh attends very few events in the Olympics with only a few participants. A country with a population of 15 crore sends only 4-5 players to the Olympics! But we can definitely differentiate ourselves if we attract foreign investors to invest in sports equipment manufacturing industries.

So, Bangladesh can be differentiated by highlighting that we have enough manpower who are not only dedicated, energetic and hard-working but also affordable. More employment translates into economic boost and economic boost means prosperity.